Graphology - Logos

 

Walt Disney pictures:
The logo is very basic, and helps state the name of the company/brand. The font that has been chosen is very informal, as its a swirly font, and helps to fit in with what the company specialise in. Under the font, if an image of a castle, and a ring going around it. It helps to suggest that the logo, is made for the pleasure of children, as it has a young auidence, which is mostly children. It helps to make the logo more fun looking and imaginative, which gives the logo a unique look and helps it to stand out.
 

                                                      Coca Cola Life:
The logo, is very bright and basic which helps the logo to stand out. The writing on the logo is in a swirly font, and is writen at an angle. The font of the logo lots unprofessional but it goes with what the product is. The writing on this logo is white, and has a darkiesh green background. The green background can suggest that the logo is to do with nature, and the enviornment and is not something bad. The use of the word 'life' also fits in with the colour of the background, as its all to do with nature and the world. The company does need a fancy logo, as it is very well known and isnt needed.


Dolce & Gabbana:
The logo is very simple and shows the first two initials of the company/brands name. The logo is very easy to read, and stand out which enables people to remember the logo easily. Even though the logo is very simple, the use of the font makes it look very formal and professional, and helps to show they are an expensive company/brand. The logo, is writing in a bold font, with black lettering, in the middle of the two initals is the symbol '&', in lower case, whereas the initals of the company arein upper case, the symbol helps to link the intials of the company together and the use of the upper case, shows that the initals are important.



Fox:
The logo does not have an writing, but the image is used to tell you what the company name is.
The image is os a fox, which relates to the brand name which is also 'fox'. It shows that you can just have an image, to show the name of a company/brand. It is makes the brand, look informal, but is more effective, which makes the brands name feel more fun. The image also relates to what the company specialise in, which is 'racing'. The use of the symbol of there products helps them to be well known, and different to other companys, that have names on their products.



Burger King:
The logo was chosen as it resembles to what the company spealist i, which is Burgers and fast food. The logo is easy to read and shows two semi-circles at the top and the bottom of the logo. This helps to suggest that the brand name is the filling and the semi-cicles are the burger uns. This helps to make the logo more fun and effective, instead of having just a boring brand name. The colours uses are the three primary colours, which also helps to make the logo stand out and be more bright and visually pleasing to the human eye. The font of the brand name, as alot of rounded edges and curves, which helps to make the logo stand out and not seem so aggressive.